Patents Are Not Always Used in Search

Patents Are Not Always Used in Search

Google’s John Mueller advises web site owners to be conscious that not all the things the firm patents is employed in search results.

Mueller’s actual quotation on this subject matter is as follows (far more context out there in the future section):

“But just since it’s patented from Google, and it’s possible even from another person who performs on lookup, doesn’t suggest that we basically use it in research.“

This is said by Mueller during the Google Search Central Web optimization hangout recorded on February 5.

An Website positioning named Neeraj Pandey asked a concern about graphic recognition and irrespective of whether Google can comprehend what is likely on in an image.

In response Mueller suggests even if Google is able of accomplishing some thing there’s no ensure the technological know-how is being utilized in research. That applies to technology Google owns patents for as very well.


Carry on Examining Underneath

In this article are the total facts of Mueller’s response.

Google’s John Mueller on Patents

Google & Graphic Recognition

Addressing the unique dilemma, Mueller suggests it’s probable Google can pull facts from objects in an image, but it most likely would not override other position factors.

It is much more one thing that would be utilized as a tie breaker. If numerous photographs have equivalent ranking alerts, picture recognition could be made use of to establish which 1 is a lot more pertinent to the question.

Nonetheless, Mueller is only hypothesizing, as he suggests he’s not particular no matter if impression recognition is utilised in look for rankings.

“It’s undoubtedly attainable to some extent to pull out some extra information from an graphic. Which could be objects in the graphic or what is taking place in the image. But I never know if that would override any of the other things that we have there.

My being familiar with is this is possibly something that would be more on the side – if we have many photos that we assume are equivalent, and we can clearly explain to, somehow, that this 1 is additional appropriate due to the fact it has the objects or the actions that an individual is seeking for, then it’s possible we would use that.

But I actually do not know what we’ve declared in that location or what we’re essentially making use of for lookup there.”


Proceed Looking at Beneath

Google Patents & Lookup Rankings

Mueller turns his respond to toward other matters that are theoretically achievable, this sort of as technologies and diverse processes that Google owns a patent for.

Not every thing can make perception for lookup, Mueller suggests. Whilst some patents do get utilized in lookup success, the existence of a patent should really not be taken as confirmation of what Google is employing and not applying.

“The point to retain in thoughts is there are a large amount of various things that are theoretically probable that could possibly be accomplished in consumer products. There are lots of issues that are patented that are out there that are theoretically feasible.

But just simply because it is achievable in some scenarios doesn’t indicate that it would make sense for research. And we see that a good deal with patents when it will come to research wherever an individual will patent a really cool algorithm or set up which could have an implication for lookup.

But just mainly because it’s patented from Google, and probably even from another person who works on lookup, doesn’t signify that we in fact use it in search.”

Listen to Mueller’s entire reaction in the video clip below: out?v=Slash84ZIcLtA

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