How to Fix Disapproved Google Ads

How to Fix Disapproved Google Ads

Google Adverts announced a three-strike program for advert disapprovals, which usually means comprehension your disapproval results in and fixes just jumped the precedence listing.

Advertisement disapprovals are not normally owing to outright policy violations.

Often a wording alternative or a key word can bring about an if not valid advertisement to get disapproved.

In this version of Talk to the PPC, we’re likely to tackle:

  • What triggers ad disapprovals?
  • How do you enchantment advertisement disapprovals?
  • When is it time to chat with a Google representative?


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It is significant to take note that this publish is based mostly on initial-hand experience and the said Google policies.

What Results in Ad Disapprovals?

Google is fanatical in its quest for wonderful person expertise. Keeping that in mind, there are sure procedures of engagement that implement to all ads:

  • Headlines cannot be all caps.
  • Only a person exclamation stage for each advert and it can only be in the description.
  • Employing trademarks demands special permissions for the advert account.
  • No promotion risky or dubiously lawful products and solutions/solutions.
  • No redirects.

Redirects are a widespread and celebrated practice in Search engine optimization, so it is essential that any redirects are communicated and accounted for.


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Ads leading to damaged backlinks or redirects nearly always get disapproved in just a handful of hrs. Nonetheless, relying on the 404 error experience, your advertisement may well nonetheless “work.”

Be positive to audit your landing internet pages at the very least as soon as per quarter to assure they’re even now functioning as you intend.

Google’s procedures on hazardous classes are fairly reduce and dried. What’s fewer apparent is how tangential industries can get flagged by automated checks.

Based on feedback from Google reps, the subsequent can result in disapprovals:

  • Keyword phrases in a restricted industry (even if your company is not).
  • Demographic targeting/exclusions/bid changes in a limited field.
  • Landing internet pages lacking information and facts or positioning offerings in a way that would make the solution/service seem to be limited.

How to Enchantment a Disapproved Advert

There are two approaches to correct a disapproved advertisement:

  • Make edits to the advert, forcing a review.
  • Submit an appeal to possibly dispute the concern or affirm you’ve designed improvements in compliance with Google policies.

If you choose to edit the ad, the pursuing improvements will work:

  • Modify the route.
  • Insert an asset to the Responsive Search/Screen advertisement.
  • Alter the Closing URL (can be the first URL – just copy and paste it).
  • Make a slight adjustment to a headline or description.


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Observe that changing adverts starts them over, so this need to only be completed if the ad has been flagged.

To do an A/B test on resourceful, it is far better to duplicate the advertisement and make changes to the duplicate.

If you decide to appeal the conclusion (accessed by hovering about the advert status), you’ll be given the option to attraction for:


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  • Present-day ad team.
  • Current marketing campaign.
  • Overall account.

It can consider 1-2 times for a last verdict. Be certain to spending plan at least 1-2 months into your start system if you are in a limited or restricted-adjacent sector.

When to Chat With a Google Agent

After you have absent by means of the handbook appeal or overview procedure, it is time to pull in a Google rep!


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Google reps will inquire no matter whether you have presently appealed/edited the advert, so be sure you have tried out that initial.

Google reps can be arrived at by chat, mobile phone, or e-mail. It’s critical to take note that if they need to contact you back again, there will not be a established time (from time to time phone calls are alternatively late).

Be ready in your chat with the unique advert team, marketing campaign, and specifics of your product/assistance. Google reps won’t usually know the ins and outs, so if you’re in a tangential industry, you may well need to offer excess context.

Illustrations contain:

  • Language about APR fees.
  • Third-get together verification of your products and services.
  • Evidence that you’re not an work, housing, credit history, or medicinal products/support.


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Soon after chatting with a Google rep, you are going to receive a situation amount. Help save it so if you get strike with disapprovals yet again, you can cite the particular guidelines you ended up offered and confirm that you followed the assistance from the Google rep.


From time to time Google will get ad approvals/disapprovals wrong. Really do not be frightened to appeal and advocate for your inventive and brand name.

With that mentioned, be conscious that most of the advert high quality checking is accomplished through automation so you will want to create in extra time for launch.

Have a query about PPC? Post by using this variety or tweet me @navahf with the #AskPPC tag. See you upcoming thirty day period!


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Screenshot taken by writer, August 2021

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